{"id":1398,"date":"2024-10-22T10:38:45","date_gmt":"2024-10-22T10:38:45","guid":{"rendered":"https:\/\/mediacube.io\/en-US\/blog\/?p=1398"},"modified":"2026-06-18T11:03:36","modified_gmt":"2026-06-18T11:03:36","slug":"new-feature-from-meta-face-recognition","status":"publish","type":"post","link":"https:\/\/mediacube.io\/en-US\/blog\/new-feature-from-meta-face-recognition","title":{"rendered":"New Feature from Meta: Face Recognition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Users often encounter the first thing: scam ads from celebrities. Unfortunately, the development of AI has made it possible to use the faces of celebrities for profit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So Meta came up with a feature that would recognize and match celebrity faces. Now, with the help of new technology, ads from fraudulent websites with celebrities will be blocked instantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Meta states:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIf our systems suspect that an ad may be a scam that contains the image of a public figure at risk for celeb-bait, we will try to use facial recognition technology to compare faces in the ad to the public figure\u2019s Facebook and Instagram profile pictures. If we confirm a match and determine the ad is a scam, we\u2019ll block it. We immediately delete any facial data generated from ads for this one-time comparison, regardless of whether our system finds a match, and we don\u2019t use it for any other purpose.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its second update, Meta will introduce a new mechanism for account recovery. Basically, the feature will ask for video selfies to restore access to accounts. Yes, you read that right: Meta will now have its own Face ID too.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"272\" data-id=\"1400\" src=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?resize=640%2C272&#038;ssl=1\" alt=\"Face Recognition\" class=\"wp-image-1400\" srcset=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?resize=1536%2C653&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2024\/10\/Frame-1321317222.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Actually, this idea sounds cool and seems useful, as it reduces the chance of users&#8217; accounts being hacked. This way, Meta will compare the profile picture with the provided video selfies. In our opinion, these upgrades will make Meta much safer for users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will keep following the news from the world of social media. Meanwhile, read our other news and articles from the <strong><a href=\"https:\/\/mediacube.io\/en-US\/blog\/\" title=\"Blog\">Blog<\/a><\/strong> section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, we often encounter scams involving the use of other people&#8217;s data without the user&#8217;s knowledge. Meta decided to make its own contribution to the cybersecurity of its users. In this article, we will tell you about 2 new methods Meta uses to detect fakes.<\/p>\n","protected":false},"author":6,"featured_media":1399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Feature from Meta: Face Recognition - Mediacube<\/title>\n<meta name=\"description\" content=\"Meta has introduced a new facial recognition feature. How will it affect the safety of users? We will tell you in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediacube.io\/en-US\/blog\/new-feature-from-meta-face-recognition\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Feature from Meta: Face Recognition - Mediacube\" \/>\n<meta property=\"og:description\" content=\"Meta has introduced a new facial recognition feature. How will it affect the safety of users? 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