{"id":2603,"date":"2025-06-06T08:08:04","date_gmt":"2025-06-06T08:08:04","guid":{"rendered":"https:\/\/mediacube.io\/en-US\/blog\/?p=2603"},"modified":"2026-06-17T20:56:05","modified_gmt":"2026-06-17T20:56:05","slug":"social-media-news-digest-may-2025","status":"publish","type":"post","link":"https:\/\/mediacube.io\/en-US\/blog\/social-media-news-digest-may-2025","title":{"rendered":"Social Media News Digest: May 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>YouTube will start showing ads next to the most interesting parts of videos<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"272\" src=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?resize=640%2C272&#038;ssl=1\" alt=\"\" class=\"wp-image-2605\" srcset=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?resize=1536%2C653&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307654.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new targeting format, called Peak Points, uses Gemini artificial intelligence to analyze videos and identify moments of peak engagement. As soon as this moment ends, the user is shown an ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peak Points was introduced at a recent Upfront event in New York, according to TechCrunch. According to YouTube&#8217;s plan, ads after \u201cpeak points\u201d will be more memorable, as viewers are most engaged with the content at that moment. This approach can be compared to a strategy called \u201cemotional targeting,\u201d where advertisers try to present an ad that matches the mood of the video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, we don&#8217;t think this approach will work for everyone. Many people prefer to watch videos without interruptions, especially if they evoke strong emotions. It is not yet known whether it will be possible to disable or skip Peak Points, as with regular ads. On the other hand, this is clearly a way for the company to encourage users to sign up for YouTube Premium.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Be sure to check out this article!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"272\" src=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?resize=640%2C272&#038;ssl=1\" alt=\"\" class=\"wp-image-2606\" srcset=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?resize=1536%2C653&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307655.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mediacube.io\/en-US\/blog\/mc-pay-updates-new-features\">Here<\/a> we talk about the latest updates to our MC Pay app! Application Blur in Inactive State, Quick Actions in the App, Checking Files in Services for Size, Format and Quantity and much more! Jump right in!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube will also introduce a search feature for objects from Shorts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"272\" src=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?resize=640%2C272&#038;ssl=1\" alt=\"\" class=\"wp-image-2607\" srcset=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?resize=1536%2C653&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307656.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The beta version of the new feature will be launched in the coming weeks. It will enable users to find information about animals, plants, and objects featured in short videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When watching a video with a landmark in the background, YouTube will display a prompt suggesting that you use Lens to search for it and learn more about where the video was filmed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access to the feature will be available in the short videos section of the YouTube mobile app: when you pause a video, you can tap the Lens button in the top menu, then circle, highlight, or tap the item you want to find. The app will display visual matches and search results directly over the short video.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TikTok learned to animate photos using an AI feature&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"272\" src=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?resize=640%2C272&#038;ssl=1\" alt=\"\" class=\"wp-image-2608\" srcset=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?resize=1536%2C653&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307657.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The tool is called AI Alive. The feature is already available in the Stories section, and according to the developers, it opens up new opportunities for creativity and self-expression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI Alive allows users to animate images, add movement, sound, and various effects. For example, a photograph of an ocean landscape can be transformed into a video with clouds floating across the sky, waves crashing on the shore, and the sunset gradually changing color. According to TechCrunch, it is also possible to \u201cbring to life\u201d a group selfie, in which AI will emphasize the emotions and facial expressions of its participants.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, the feature is only available through Story Camera. Users can select a suitable photo from the Stories album and then activate AI Alive using a special icon on the editing screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Twitch will introduce rewind, vertical streaming, and more<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"272\" src=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?resize=640%2C272&#038;ssl=1\" alt=\"\" class=\"wp-image-2609\" srcset=\"https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?resize=1024%2C435&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?resize=1536%2C653&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/10307658.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The company announced its updates at the TwitchCon Europe event. Vertical streams are designed for comfortable viewing on smartphones. In the future, streamers won&#8217;t have to choose between vertical and horizontal formats at all: Twitch will support dual-format broadcasts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An open beta version of \u201c2K streaming\u201d is also being launched, which means the ability to broadcast in 1440p. This feature will be available to all Twitch partners and affiliates. \u201cUpgrading to 2k (1440p) streaming offers a noticeable step up from 1080p streaming, with richer detail, improved clarity, and better performance,\u201d Twitch said.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform will also feature broadcast rewinding, which can be useful if viewers miss something during the broadcast or simply want to go back and rewatch something. The feature will be available in the summer, but initially only a small number of viewers will be able to use it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediacube will always keep you up to date with the most important news from the social media world.\u00a0 We&#8217;ve compiled another recap of events that took place in May that you should definitely take note of. Let&#8217;s go!<\/p>\n","protected":false},"author":5,"featured_media":3238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media News Recap \u2014 May 2025 - Mediacube<\/title>\n<meta name=\"description\" content=\"YouTube tests Peak Points ads, Shorts object search, TikTok animates photos, and Twitch adds rewind &amp; 2K streaming. Catch up on all May 2025 news.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediacube.io\/en-US\/blog\/social-media-news-digest-may-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media News Recap \u2014 May 2025 - Mediacube\" \/>\n<meta property=\"og:description\" content=\"YouTube tests Peak Points ads, Shorts object search, TikTok animates photos, and Twitch adds rewind &amp; 2K streaming. Catch up on all May 2025 news.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediacube.io\/en-US\/blog\/social-media-news-digest-may-2025\" \/>\n<meta property=\"og:site_name\" content=\"Mediacube\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T08:08:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T20:56:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediacube.io\/en-US\/blog\/wp-content\/uploads\/2025\/06\/Social-Media-News-Digest_-May-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1286\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Masenzov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Masenzov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025\"},\"author\":{\"name\":\"Andrew Masenzov\",\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/#\\\/schema\\\/person\\\/7d9d54248f6b36181a96dfc2d180becb\"},\"headline\":\"Social Media News Digest: May 2025\",\"datePublished\":\"2025-06-06T08:08:04+00:00\",\"dateModified\":\"2026-06-17T20:56:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025\"},\"wordCount\":657,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/mediacube.io\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Social-Media-News-Digest_-May-2025.jpg?fit=1600%2C1286&ssl=1\",\"articleSection\":[\"YouTube News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025\",\"url\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025\",\"name\":\"Social Media News Recap \u2014 May 2025 - Mediacube\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediacube.io\\\/en-US\\\/blog\\\/social-media-news-digest-may-2025#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/mediacube.io\\\/en-US\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Social-Media-News-Digest_-May-2025.jpg?fit=1600%2C1286&ssl=1\",\"datePublished\":\"2025-06-06T08:08:04+00:00\",\"dateModified\":\"2026-06-17T20:56:05+00:00\",\"description\":\"YouTube tests Peak Points ads, Shorts object search, TikTok animates photos, and Twitch adds rewind & 2K streaming. 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