For many creators out there, growth means just putting more effort into producing more content. If only that was so simple! This strategy takes a toll on your resources and energy, and for what? The outcome is nowhere near close to the desired result. And you face a complication in the form of a language barrier which means all that good content is basically invisible to people all around the world.<\/p>\n\n\n\n
Over the past 7+ years, Mediacube helped all sorts of creators get their content out to new audiences, and not just by translating their words, but by creating a whole new thing from scratch to suit a new audience. And results? Well, in this article we\u2019ll share with you the experience of our team that helps creators get global recognition and get loyal local followers. <\/p>\n\n\n\n
At Mediacube, we’ve never thought of localization as just some techy service. From the very beginning, we’ve seen it as a way to really grow people’s businesses.<\/p>\n\n\n\n
Translation basically answers the question \u2018What’s being said<\/em>?\u2019 It’s that distinction which has always driven Mediacube\u2019s approach. Rather than just giving creators the chance to add another language to their video and be done with it, we’ve focused on building fully independent channels for specific regions \u2014 each with its own voice, its own pace, its own local references, and, as time shows, even its own growth trajectory.<\/p>\n\n\n\n
Localization has a different goal: \u2018How is this going to play with a completely different audience<\/em>?\u2019<\/p>\n\n\n\n