What is a Multi-Channel Network (MCN)?
YouTube multi-channel network (MCN) is a service provider that helps creators around the world optimize their channels and withdraw money from YouTube easier and faster. In addition, MCN provides an extensive range of services, including:
- YouTube channel SEO
- Creating a quality content plan
- Working out a detailed promotion plan
- Monetizing your content and withdrawing money
- Digital Rights Management
- Cross-promotion on social networks
- Increasing views and subscribers.
You can get all this and a little more if you join a multi-channel network on YouTube.
Pros and Cons of Working with MCN
Briefly, we have already mentioned the pros of YouTube MCN. Let’s go through each of them in detail.
- Audience Growth
There’s no doubt that growing subscribers without a clear plan can be difficult from the start. How can aspiring creators make that path easier? With the help of MCN, of course. The team will help you analyze in detail those who watch your content, create a detailed portrait of the target audience and choose the type of content that can interest this particular group of people.
- Exclusive Collabs
Although advertisers on YouTube are becoming more numerous every day, not each of them is ready to cooperate with creators without managers and an established system of responding to incoming advertising offers. An MCN can automate this process for you. On top of that, the multi-channel network itself is interested in monetizing your content and will offer even more exclusive collaborations that are not available to most creators on YouTube.
- Channel Promotion Plan
It’s obviously much easier to move in the right direction if you have a clear plan. Aspiring creators often struggle when it comes to creating a promotional plan. Thanks to years of experience with YouTube networks, MCNs can quickly make a plan that will definitely work and bring you the desired results in the shortest possible time.
- 24/7 Support
Is there an urgent question? Your MCN manager is always on call to help you. Not sure how to solve an issue related to content and other aspects of your channel? There’s your personal expert who already knows the right answers to any of your questions. Together, you’ll create not just a ready-made channel, but a powerful machine to monetize your content.
- Help with Money Withdrawal
In recent years, there are a substantial number of issues related to withdrawals from AdSense. The question is: how to withdraw money received from all YouTube monetization methods? With a YouTube MCN, of course. Some networks have affiliates that help you withdraw money, and some (like Mediacube, for example) have their own YouTube withdrawal apps.
- Work with Copyright Claims and Strikes
YouTube’s rules change frequently and it’s hard to keep track of all the new stuff on your own. And if you don’t do it often, it is more than possible to get a copyright claim or strike. How not to expose your channel to such a threat? Start cooperating with an MCN. This way, all worries related to the security of your channel and content will fall on the team of multi-channel networks. Together, a team of professionals will be able to protect your channel from unexpected blocking and content theft.
As you can see, MCNs have quite a few features that aim to help both aspiring creators and professionals. Of course, some people see obvious disadvantages in MCNs. In our opinion, such initiatives are quite transparent and always legally establish their obligations and terms of cooperation. Therefore, it is worth cooperating only with large trusted organizations, so as not to spoil the impression of all MCNs.
Want to Grow Faster on YouTube?
Get a free channel audit from Mediacube experts. Identify what’s holding you back and receive a clear action plan to boost your growth.
Get a Free AuditGeneration of Revenue with MCN
How is revenue calculated between MCN and creator? Thanks to Content ID, YouTube provides a pretty impressive income to creators. However, due to CPM (cost per mile), some creators may be paid less than others. For example, creators from the US get slightly more than creators from India. But don’t get upset and close this article right away. MCNs can solve this problem.
Many MCNs offer fixed CPM rates, which guarantees consistently high payouts regardless of the situation on the platform and in the world. However, it is important to mention that any MCN takes a small portion of the monetization revenue. It can be even 1%, so each creator should discuss suitable terms of cooperation personally.
Do You Need to Join MCN: Checklist
Can’t figure out if you even need a YouTube MCN? We’ve put together 7 signs for you that you need to join a multi-channel network. If you get all 7, you’ve got bingo. It’s time to start working on your channel in earnest. Check yourself.
- You’ve Just Started a Channel
Aspiring creators often don’t realize which direction is most effective for them. Don’t waste your time, join MCN right away to test all YouTube monetization methods in just a couple of weeks.
- You Don’t Have Content Strategy
Without a content strategy laid out a couple months in advance, you’ll quickly become discouraged and give up. Why take those risks? It’s time to turn to the professionals for help.
- You’re not Gaining Enough Views on Your Videos
If a video isn’t gaining views, there’s obviously something wrong with it. Figuring out the reasons for the flop on your own is very difficult. It is better to entrust it to those who have been working with various content for many years and know the secret formula for a successful video.
- Your Subscribers Count Doesn’t Grow
It’s the same with the number of views: people don’t want to subscribe to those whose content is boring and unappealing. Figuring out what’s wrong with your personal brand on your own is a tough task. The best way to help your channel is to work with MCNs.
- You Experience Monetization Difficulties
Do you find it hard to withdraw money from YouTube? Or did you get your monetization limited? There’s no need to think here. You need to contact a YouTube MCN right away. After all, the longer you postpone solving this problem, the more money you will lose.
- You Need Channel Refresh and Audit
Pretty obvious reason, isn’t it? Maybe none of the points above are relevant to you, but you still feel like your channel is “stagnant” and needs a “new wave of inspiration”. In this case, an MCN is at your service.
- You Want to Have Exclusive Tools and Collabs
It’s no secret that MCN creators get all the cream of the crop, from help with payments to exclusive advertising. It’s true: big brands trust MCNs and look for talent there first rather than outsourcing. This is perfectly reasonable: a YouTube MCN is much more trustworthy than a creator without such support.
Did any of the reasons resonate? Well, then it’s time to turn to MCNs. And trust me, you don’t have to wait to match all 7 points. It’s better to start upgrading your channel today.
Myths about MCNs
Forums are full of headlines that working with MCN is a scam, that they steal money and other nasty things. We are here to explain how things really are and what a YouTube multi-channel network really is.
- MCNs are SCAM
We need to define what is a scam in the first place? It is a breach of duty and a deception aimed at obtaining material benefits from the creator. Could this word fit the MCN’s job description? Definitely not. First, they make a contract for the creator to get familiarized with and sign it. Secondly, the creator receives a full package of services to help develop the channel. All conditions are transparent and spelled out in the documents. So where is the scam?
- MCNs Get Full Access to Your Channel
We don’t know who makes up such nonsense about multi-channel networks. Such organizations do not have constant access to your channel. They do not know your passwords and ask for access only in cases of emergency (e.g., threat of channel blocking). Creators always have the right to change their channel password if they have doubts about third parties gaining access to their content.
- MCNs Get All Your Money
Probably the most common negative statement about MCNs. Why does it arise? Some creators, who don’t understand YouTube partner program requirements and terms of cooperation under the contract, expect that the money will come to them without any effort. Plus, it’s important to consider that both YouTube and MCN have a portion of the revenue for monetization. This allows the services to continue to operate with quality and integrity.
- MCNs Don’t Help in Emergencies
The emergency is exactly the kind of thing MCNs are made for. Companies always promptly help their creators if their channel is hacked or blocked. Of course, we are not able to help quickly if the creator intends to try to solve the issue on their own. Nevertheless, we always recommend our Youtubers to contact us immediately.
- MCNs Don’t Give Your New Opportunities
Another obvious nonsense. Here’s the thing: every creator can get unlimited opportunities at MCN. But only on one condition: they must constantly upgrade their channel and post content frequently. Obviously, those creators who are lazy and do not follow the content plan can let advertisers down, so they get fewer advertising offers.
- MCNs Can Block Your Channel
Luckily, we don’t block YouTube channels, we only help to unblock them. Anyway, MCN doesn’t have the authority to block a creator’s channel like YouTube itself can. Blocking can only happen in case of violations of YouTube’s guidelines. We cannot block a creator’s channel on our own.
- MCNs 100% Control Your Channel
MCN does not control the channels, but only helps them to develop. An MCN does not dictate what to shoot and how to behave on camera, but only gives advice, the creator has the right to choose. Overall, an MCN acts as an “experienced creator” who can help a novice Youtuber with advice. This implies that multi-channel networks cannot control creators’ channels. The rights to the content and the channel in general remain solely with the creator.
Mediacube CSP: Benefits of Working with Us
Learned enough about MCNs? Wonder what multi-channel network you should choose now after checking Top 10 MCN networks out? We recommend taking a closer look at Mediacube CSP. Why exactly CSP? This is a Creator Service Provider that applies updated services to your channel. Basically, these services are not only focused on creating your content but also on the complete security of your channel.
Additionally, we work with 5K+ creators annually, solve any of their questions and problems 24/7, create unique content strategies, and support each YouTuber during their ups and downs. Below, we’ll go into even more detail about why Mediacube CSP stands out from the competition. Trust us, we have a lot to surprise you with.
- Effective Channel SEO
Our services of course include working with SEO on your channel. Together we will make sure that your content and channel will be on the top positions and get maximum attention from the viewers. - Monetization Flexibility with MC Pay
While MCNs have a lot of difficulties in withdrawing money and this process takes a lot of time, Mediacube offers the best solution to withdraw money from your monetization. Sign up for MC Pay and use 15+ popular withdrawal methods in the world’s most popular currencies. We have over 5000 creators with us. It’s time to become one of them. - Work with Rights and Claims
Mediacube doesn’t just handle complaints about your channel and content. We literally fight for your reputation and the opportunity to earn the most from monetization. Thus, our specialists are fully immersed in each channel and promptly respond to any negative changes in statistics and monetization. - Exclusive ADS and Collabs
Only Mediacube CSP creators get the most interesting and lucrative collaborations that are not available to other YouTubers. Our company has dozens of agreements with global brands that are in constant search of new ambassadors. We are happy to share such unique opportunities with our creators. - 24/7 Support
Our support team is expanding every year not only in CSP matters, but also MC Pay. That’s why we guarantee prompt resolution of any issues: from copyright to payment problems. Each creator is assigned a manager, who will be happy to quickly help with a question of any complexity.
Intrigued and want to be a part of our CSP? It’s pretty easy. Go to the site, make an MC Pay account and link your channel. Within a short amount of time our managers will review your application, analyze your channel and get back with feedback.
Are you still confused? Sounds too complicated? You may notice a round message icon in the bottom right corner of the website. This is how you can quickly contact our support, which will help sort out your channel connection issues even more quickly.
Final Words
You have to agree that YouTube can already be considered a full-fledged business. That’s why you should delegate the issues of promotion, channel optimization and monetization to professionals in this field.
That’s what MCNs are for. They literally give creators a working system, support and prospects for channel development. Not all MCNs work on the same model. At Mediacube, for example, we help thousands of creators grow their channels, get access to exclusive deals, protect their rights and get paid faster with tools like MC Pay.
Stop taking action without visible results. It’s time to evolve and see the fruits of your labor. That’s what Mediacube CSP is designed for. No scamming and no hidden terms and conditions. Only legal formalization, real promotion plan and tracking of your channel metrics. Anyway, now the choice is yours, creator.
