What is YouTube Partner Program (YPP)?
It seems that the benefit of the YouTube Partner Program is only about making money from videos. In fact, it’s not quite like that. We will tell you about all the YouTube Partner Program benefits a little later. For now, let’s go over the basics.
The YouTube Partner Program (YPP) is a hosting initiative that allows creators to earn income through advertising, memberships, and other revenue streams. Moreover, joining the YouTube Partner Program denotes the security and protection of the creator’s content. In general, when a creator meets YouTube Partner Program requirements, he or she discovers many tools and support systems that will help the channel grow and increase stats.
What does YouTube Partner Program income include? It is at least money from ads, Super Chats, memberships and other additional ways of YouTube Shorts monetization and monetization of other forms of content. By the way, we will talk more about it in this article too. To summarize: the YouTube Partner Program (YPP) is not only a financially beneficial partnership, but also a guarantee of content security for any creator.
Pluses and Perks of YouTube Partner Program (YPP)
The reasons to join the YouTube Partner Program are quite a few. Yes, yes, it’s not just about money. That’s why we have dedicated a whole section to all the bonuses of the YouTube Partner Program.
Boost of Income
Of course, money talks… Just think about it: in 2024, the YouTube Partner Program paid out more than $70 billion to creators. That’s how much those who, like you now, once wondered “What is the YouTube Partner Program?” have received. Moreover, a significant bonus is that you are not limited in your earnings, because there are tons of methods to increase profits. These are different types of advertising, paid membership, and gifts on your live streams. Every creator is not limited in their choice.
Help with Content Creation
We (like you) definitely know from experience that content creation is a pretty energy-consuming endeavor. Moreover, without background knowledge and assistance, it can be a long and ineffective journey to reach the coveted number of subscribers. The YouTube Partner Program gives creators access to YouTube’s Creator Support team, Channel Analytics, and copyright protection. All these components will help you not only analyze the performance of your videos, but also protect them from theft and other unwanted actions. Let’s not deny it: those creators who choose to work with YouTube Partner Program feel much more protected.
Increased exposure
Let’s face it, YouTube’s algorithms are set up so that it’s from the Recommendations tab that videos get most of the traffic. And as a rule, the top positions in this tab are most often occupied by videos from creators who are members of the YouTube Partner Program. Thus, creators get more likes, views, new subscribers and, consequently, more money.
Protection of Content
Above we have already “touched” on the topic of protecting content from theft and other unwanted use. This is what Content ID is all about, which we discussed in one of our articles. With YPP, you will receive money for any use of your content, which is a definite plus.
YouTube Partner Program Requirements
You might have thought that the YouTube Partner Program has very strict requirements. In fact, this is far from being the case. Even YouTube Content ID system can initially raise a lot of questions. Every year the requirements become softer, and it becomes even easier to meet them. Here’s a few:
- 500 subscribers
- 3 valid publications in the last 90 days
- 3,000 hours of views of your content over a year OR 3 million views of your Shorts in the last 90 days
- Be a resident of a country that supports YPP
And if you want to receive more, you must qualify for YPP for Premium:
- 1,000 subscribers
- 4,000 hours of views of your content in a year OR 10 million views of your Shorts in the last 90 days
And of course, the general rule for everyone is to join your AdSense account and follow YouTube Policies. You can read more about all the requirements at this link.
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Get a Free AuditHow to Join YouTube Partner Program (YPP)
When you are convinced that you want to be part of the YouTube Partner Program it is time to apply. Overall, it’s a pretty easy process:
- Meet the requirements: Make sure your channel meets the criteria that we mentioned above.
- Enable two-step verification: This way you will protect your channel from being hacked.
- Go to YouTube Studio: Open YouTube Studio and click the “Earn” tab on the left menu.
- Read all the terms and conditions and accept them: This is how you confirm that you agree to the terms and conditions of YouTube’s affiliate program.
- Link your AdSense account: Link your channel to your AdSense account.
- Wait for approval: This process can take a few weeks.
You can also join the YouTube Partner Program through the mobile app. Read about it here.
How to Boost Income with YouTube Partner Program (YPP)
Has your application been accepted? Congratulations! But it’s not time to relax. What if we told you that your future income could be increased right away? Wonder how? Let’s find out right now and cover all the tips to grow your channel.
Super Chat
It is Super Chat that allows viewers to “highlight” their messages during live streams. For the audience, this is a cool custom for a small fee, and for the creator, additional earnings.
Super Thanks
Super Thanks is like tipping in a restaurant: every viewer can donate any amount without leaving YouTube. The creator can motivate you to do this, but each viewer reserves the right to choose. This is how subscribers can express their gratitude for the creator’s work.
Channel Memberships
YouTube channel memberships allow viewers to subscribe to your channel for a monthly fee. In return, they receive exclusive privileges such as badges, emojis, or even new member-only content.
YouTube Shopping
With YouTube Shopping, creators can share merch and other custom goods and sell them directly from their channel. This feature natively integrates products into the context of the video.
Add Monetization to Old Videos
Don’t forget about your old content! By joining YPP, you will have the possibility to enable YouTube monetization for previously uploaded videos, which will become a source of passive income.
How Else Can You Boost the Income from YPP?
Who says that cooperation with the YouTube Partner Program can’t become even more profitable and enjoyable? Joining a multi-channel network (MCN) can help you take your income to the next level and make your “job” even easier and more carefree. In general, an MCN is a company that collaborates with creators to provide additional services such as unique sponsorship opportunities, cross-promotion, and audience growth strategies. In addition, its managers can help you make profitable deals, gain access to exclusive monetization tools, and establish contacts with brands for long-term cooperation. Anyway, with an MCN, creators have even more opportunities for creativity and earnings. However, it is important to choose the right MCN that meets your needs and desires.
Myths about MCNs
For a long time, there have been many rumors and myths surrounding all MCNs (including Mediacube and others from the wide and thorough YouTube MCN list). In this part of the article, we want to break them down and show that working with an MCN is not scary, but only beneficial for creators.
Myth#1: Most of MCNs are scammers
We do not exclude the fact that there are scammers who carry out fraud under the guise of an MCN. In order not to get caught on a scam, just check the availability of documents on the official website and read the reviews.
Myth#2: MCNs work without contracts
No major MCN will work with a creator without a contract. At a minimum, it is unsafe and unprofitable for the MCN itself. Moreover, most MCNs care about their reputation. Therefore, if they don’t want to sign a contract with you, run away from these scammers.
Myth#3: MCNs have full access to your channel and can delete it
An MCN does not have full and permanent access to your channel. Moreover, the contract often contains a clause on the inviolability of content. Therefore, an MCN will do nothing without the approval of the creator. This is complete nonsense.
Myth#4: MCNs do nothing and get all your money
Let’s think logically: if MCNs weren’t useful, then there wouldn’t be more of them every year. Thus, large MCNs invest in the growth of creators: they create visual, promotion strategies, and also protect content under copyrights. It can take a long time to list the benefits of MCNs. One thing is important: the income earned by the creator is not taken away by the MCN.
FAQ
What should you do if you are refused a YPP partnership?
If your application was rejected, then read YouTube’s reply letter and make sure that your channel meets all the requirements. If everything is fine, then reapply in 30 days.
How will YPP monetize my content?
YouTube monetizes your content through advertising, paid subscriptions, donations, and other additional features. At the end of each month, you will receive income from YouTube.
Can a child participate in YPP?
Of course! However, the channel must be managed by a parent or guardian using a controlled account. This is done for the financial security of the young creator and the channel.
How much can I get from YPP?
Earnings depend on factors such as the number of views, advertisements in the video, and the level of viewer engagement. On average, creators earn between $2 and $12 per 1,000 views. In any case, earnings also depend on the genre of the content and the country of the creator.
Is it hard to join YPP?
The application process is quite laborious. Nevertheless, there are a couple of ways to facilitate this path to earning income from YouTube. For example, connect to an MCN and transfer the process of joining the YouTube Partner Program to them.
How to choose an MCN?
In fact, a multi-channel network (MCN) can make life easier for YouTube creators by offering services such as channel optimization, YouTube monetization rules compliance, and audience growth strategies. And if we talk in more detail about making a profit, then most often the MCN itself helps creators to join the YouTube Partner Program. So how should you choose your future MCN? Here are a few key factors worth paying attention to:
- Online Reputation: Explore the MCN’s online reputation. Look for reviews and discussions on platforms like Reddit or YouTube forums. Often, creators and their managers share their experience of working with an MCN, which can be useful information for you.
- Range of services: Evaluate the services offered by the MCN. Some networks offer channel auditing and optimization, redesign, and even financial tools for revenue management. Analyze the offers and find what best meets your expectations.
- Income sharing model: From the very beginning, it is important to understand how income is distributed. MCNs usually take a small percentage of your income in exchange for their services. Moreover, before cooperating with an MCN, an agreement is concluded with each creator. Be sure to read it carefully and defend your comfortable conditions.
- Entry requirements: It’s no secret that not every channel can join an MCN. Each MCN has its own special requirements, such as the minimum number of subscribers or views. For example, Mediacube clearly describes its requirements for potential partners on our website.
- Support and feedback: What’s the point of an MCN if it doesn’t come to the rescue? A good MCN always provides reliable support. Therefore, look for large networks that offer round-the-clock assistance or special customer service managers.
Working with an MCN: Mediacube
Have you decided to develop with an MCN? So why not choose Mediacube? This is one of the leading MCNs in the industry, which stands out from the competition due to its comprehensive services and a special approach focused on creators and their success.
What does Mediacube offer?
Due to the fact that we are a large company and have been on the market for more than 8 years, our range of services is quite extensive:
- Channel Optimization: We offer expert audits and exclusive channel optimization services.
- Revenue Management: Mediacube has its own MC Pay financial application, which makes it easier for YouTubers to receive and store income. All in all, it solves the question “How to withdraw money from YouTube?”
- 24/7 Support: All creators can receive round-the-clock support to resolve any complex issues both with the channel and with MC Pay.
- Creative Services: Visual, content plan, special advertising companies and other creative stuff… Mediacube will help with all this. The attractiveness of your channel is our main goal.
Why should you choose Mediacube?
It’s quite simple: we are a fairly large and experienced team of experts that has a special approach to each creator. Moreover, everything is legally ambiguous with us, so such cooperation will always benefit the creator. Do you want to try to make YouTube more profitable? Then download the MC Pay app and start earning right now!
We hope this article about the YouTube Partner Program was useful to you and your YPP application process will become even easier. Also read our other expert articles in the Blog section.
