Yana Bashlykevich

Chief Commercial Officer

Yana leads Mediacube's commercial direction and drives the company's game publishing on YouTube Playables. With 8 years at Mediacube, over 10 years in sales, and 9 in influencer marketing, she knows the YouTube market from the inside - how creator economy really works and what businesses are actually looking for. Today she heads the brand and advertising division, shaping the company's influencer marketing strategy. A regular participant and speaker at international industry conferences, she stays close to where the industry is headed - and helps shape that conversation.

Articles

Playables

By Yana Bashlykevich

YouTube Playables in 2026: What’s New on the Platform and Why Now Is the Best Time to Publish

Analytics, EU expansion, multiplayer experiments, and clearer monetization rules — July 2026 brought the most significant round of Playables updates yet. Here is everything developers and publishers need to know.

Jul 23, 20261 min read

Monetization

By Yana Bashlykevich

YouTube Playables Are the Biggest Monetization Opportunity for Game Developers Right Now

For many developers, YouTube Playables is still an unknown platform, so they don’t catch the opportunity by its tail and join the pioneers of game development on YouTube. With this article, we’re going to change that.

Jul 2, 20261 min read

Playables

By Yana Bashlykevich

What Are YouTube Playables? Complete Guide for Game Developers

YouTube Playables… Is it a thing? Mind you, millions of users are playing web-games on YouTube and the action won’t stop becoming more varied in its formats and users’ demand is only growing. In this article, we’ll break down the concept of YouTube Playables and tell you how to make it work out for you the best way.

May 22, 20261 min read

Yana Bashlykevich

Articles

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