Ad networks for bloggers

What is an Ad Network?

An ad network is a platform that connects advertisers with content creators. Think of them as middlemen who hook you up with companies that want to promote their product. 

How do Ad Networks Work? 

100% of the time it’s automatic, you just need to register and follow further instructions from the platform. When you’ve gone through all the steps, it’s up to the advertisers to choose the placement platforms in an auction mode.  

Popular Ad Networks for YouTubers

An important (and rather obvious) point: with YouTube and Facebook, you can only use two ad networks: Google AdSense and Meta Audience Network. 

1. Google AdSense

Google AdSense is the very first and one of the most popular ad networks in the world. It offers the most effective monetization system so far. The only disadvantage for small channels is the minimum withdrawal amount, which is 100$, so grow and expand as soon as possible 🙂

Advantages:

• Wide network of advertisers: thanks to the huge number of companies, click and impression rates can be high.
• Easy integration: just connect your YouTube channel to AdSense through your Google account and enable monetization.
• A variety of ad formats: text, image and video ads that can be displayed before, during or after your videos.

How to get started: To get started with AdSense, you need to connect your YouTube channel to the platform, pass moderation and enable monetization on your videos. After that, AdSense will start automatically placing ads and you’ll start earning from your videos.  

2. Meta Audience Network

Meta Audience Network, formerly known as Facebook Audience Network, offers content monetization through Meta’s network of partners, including Facebook and Instagram. If you’re active on social media, you should definitely connect to MAN.  

Advantages:

• Wide reach: the possibility of monetization through Meta’s huge network of partners.
• A variety of ad formats: support for video, native and display advertising.
• Flexible integration with various platforms and analytics tools.

How to get started: Sign up for Meta Audience Network, integrate ad units through the tools provided and start monetizing your content. The platform provides detailed guides and support for new users.

If you’re, for example, developing your website along with YouTube and Facebook, here are some more advertising networks that will help you earn money. 

3. Media.net

Media.net is one of the largest contextual advertising networks, working in partnership with Yahoo and Bing. Media.net offers premium advertising solutions that effectively monetize content. 

Advantages:

• High click rates due to partnerships with major search engines
• Variety of ad formats: support for text, image and native ad units that can be integrated into content.
• Easy integration: it’s simple to sign up and install ad units on your channel.

How to get started: To get started with Media.net, you need to sign up, apply for content approval and start placing ads. Media.net will provide the necessary instructions.  

4. PropellerAds

PropellerAds offers a variety of ad formats including popunders, push notifications and video ads. This network is suitable for channels of any size and subject matter.

Advantages:

• Variety of ad formats: Choose from a variety of formats, including video ads, banners and native blocks.
• Suitable for any channels 
• Flexible payment terms 

How to get started: The platform has a simple UI, so the way to get started is similar to all previous cases – you register, get verified, get further instructions.  

5. Ezoic

Ezoic uses artificial intelligence to optimize ads and increase revenue for content creators.  

Advantages:

• Artificial Intelligence for optimization: Ezoic automatically tests different ad options to find the most effective solutions for your channel.
• Support for various ad formats: display, video and native advertising.
• Automatic revenue optimization: Ezoic continuously optimizes ad units to maximize revenue.

How to get started: Sign up on the Ezoic platform, install code and set up ad units. The platform provides tools for automatic ad optimization and analytics.

How to Choose an Ad Network?

You should consider the following key factors here:  

1. Profitability
   • Choose a network with high click or impression rates.
   • Compare offers from different networks to find the most favorable option

2. Support for ad formats
   • Make sure the network supports the ad formats you want (banners, videos, native ads).
     
3. Easy integration
   • Choose a network that offers easy and quick integration with the channel.
     
4. Support and service
   • Pay attention to the quality of customer support and presence of training materials.

Conclusion

Ad networks provide great opportunities to monetize your YouTube channels and other platforms. Pick the one that suits you best and make money from your content! 

Good luck!