Apr 29, 2024
4 min read

Do YouTubers Get Paid for Likes: 5 Myths About YouTube

Always wanted to start your own channel, but didn’t know how to promote it and how much you can earn from it?  Or do you already have a channel where your videos are not gaining the desired views, and you have already given up all attempts to promote it? We have collected 5 main myths about promotion and earning from our YouTube partners to make your journey easier and clearer. 

1. The more subscribers you have, the more you earn

At the very beginning of their creative journey, YouTubers often ask us one particular question. What is more important: views or subscribers? We always have a universal answer to this question — strive for views and a quality target audience. 

You will not be paid for subscribers, you will be paid for ads. So don’t hurry to get upset when you see a small increase in subscribers. Think about how to motivate not only to watch your videos, but also to subscribe to you.

2. One bad video will ruin the channel’s statistics

No, and again, no. Promotion on YouTube is like the career of actors — it is possible to star in box office movies for years and once try yourself in a movie that turns out to be a complete failure. After one unsuccessful role of an actor, fans will not forget dozens of successful roles. Same with your YouTube videos.

If you, the creator, are in a creative search and trying new formats, it’s not a big deal if the new format doesn’t work. What’s more important is that you define your authorial approach to content early on. 

3. YouTubers get paid for likes

When you’re first introduced to the YouTube platform, you might ask, “What is the pay of likes?”

Finally, let us reveal the intrigue: YouTubers don’t get paid for likes. How much money the creator gets is determined by CPM (cost per mile), i.e. the number of ad impressions. The average pay of any YouTuber depends exactly on the CPM and its components (age of the audience, country, number of subscribers, the topic of the channel, etc.).  Of course, likes help to promote the video and improve the statistics of the channel. Nevertheless, YouTube offers dozens of ways to monetize your creativity (we’ve covered this in previous articles).

Briefly: merch creation, sponsored subscriptions, YouTube Premium, Super Chat, different types of advertising before or inside the video — all these are tools of potential earnings of any YouTuber.

4. Copying others’ videos will make you popular

It seems that with the rise of social media, a rule of thumb has taken hold: re-shoot trends and other people’s videos and become popular in 24 hours. Unfortunately, this rule works in reverse on YouTube. The video hosting respects its creators and fiercely fights for the copyright rule. Moreover, sometimes the creators themselves monitor the use of their videos and leave complaints against unscrupulous creators.

So if you decide to re-shoot a video of, for example, Mr Beast, be prepared for a quick strike. And after the strike, promoting your channel will be a little harder.

5. Entertainment channels make more money than science channels

We often encounter this myth. Let’s just say one thing: tastes differ, there is no accounting for tastes. Personally, we are convinced that every type of content has its own audience, which will bring not only fame but also profit. Both in the practice of Mediacube and in the history of YouTube’s development as a platform, there are plenty of examples of channels with unusual topics receiving more attention than expected.

Moreover, there are many more advertisers on YouTube every month. Advertising agents are in constant search of content creators for ads and even brand ambassadors. Who knows, maybe your channel with a unique topic will be the perfect fit for some emerging brand.


As you can see, there are many myths on a YouTuber’s way to success , which complicates the process of promoting the channel. With the right approach and a positive attitude, everything can be much simpler.

We sincerely hope that after reading this article, to the question “do YouTubers get paid for likes”, you will firmly answer, “of course they don’t”.

Good luck!

By Veronica Kovalenko
Veronica Kovalenko


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