Mar 29, 2024
3 min read
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How Much Do YouTubers Make per 1 Million Views?

Have you always wondered how much you can earn on YouTube with 1 million views? In this post, we’ll tell you exactly what YouTubers’ income is made up of, how advertising fees are calculated, what factors influence earnings, and of course, what else besides views can earn you money on YouTube! Make yourself comfortable and let’s start counting other people’s money! (Which, however, may soon be yours).

How Do You Make Money on YouTube? 

Let’s begin by admitting that you won’t get an absolutely accurate answer to the question of how much YouTubers make per 1 million views, because this depends on a million factors. For instance, in each country, each view (more precisely, each thousand views) is valued differently, depending on the attractiveness of the local market. However, you will be able to understand quite well how it all works. Therefore, first we need to go through the theory and find out the important variables and their impact on a YouTuber’s income, so that you know where everything comes from.

1) CPM (Cost Per Mille). This is a metric that determines how much advertisers pay per 1,000 ad impressions on your videos. CPM can vary depending on the topic of the channel, audience, time of year, and many other factors. On average, CPM on YouTube ranges from $0.5 to $10.

2) The number of views. Here, everything is as simple as an orange: the more views you get, the more you earn eventually. However, you must know that not all views are valued equally. If only because views from real viewers who carefully watch your video are valued higher than views from bots or random users.

According to research, the average income of a YouTuber is approximately $0.01 – $0.03 per view. Thus, for 1 million views of a video you can expect income from $10,000 to $30,000. As you may have noticed, the difference is quite impressive, so no one can guarantee you exact numbers. This is YouTube, and sometimes it seems like no one truly understands how it actually works. And for those who get it, it’s definitely time to apply for the Nobel Prize. Or for enrollment at Hogwarts.

3) What’s also important is how much each creator earns on their advertising integrations and other activities. You’ve probably seen more than once how creators sell their merch, their own products, for example, chocolates (shout out to Mr. Beast, thanks for the upcoming diabetes!); sponsorship contracts are another separate way to earn income.

4) As for musicians and their works, they can earn money from their tracks not only directly through views, but also indirectly if someone else uses them. This is what Content ID is for. How does it work? You upload audio to the system, YouTube Content ID listens to that audio, remembers it, and then finds any user-created videos with that music and places ads in those videos, if possible. The more content uploaded using your music, the more income you will receive. Videos monetized using Content ID cost $0.00087 per click.

Tips for Increasing Your Income 

We believe that the causality here is extremely simple, but let’s say it again to be sure: in order to earn more on YouTube, you need to create the highest quality content possible. It does seem to sound pretty simple. Learn, use good equipment, promote your videos, make sure that you support your subscribers, communicate with them — and you will receive not only emotional, but also financial feedback.

To maximize your income from YouTube, it is important to keep up the quality of your content, promote it to your audience, actively interact with subscribers, and constantly improve your skills.


So, YouTubers’ earnings per 1 million views depend on various factors including content type, audience, engagement, and monetization strategies. However, having a clear understanding of how income is generated and what factors influence it, any content creator can increase their chances of successfully monetizing their content.

By Jefry Beed
Jefry Beed
A few words about the author
Comments Leave a comment
  1. I wish I had 1 mln of views on my new channel to be making a lot of money. Will use this info for sure. Thanks for sharing!



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