Straight to the main point: Shorts creators will now be able to send ad requests directly and independently. How? In general, when any creator publishes a video in Shorts and uses a product there, they can offer advertisers to use that video for commercial purposes.
As you can see, the request is sent directly from YouTube Studio to the advertiser. Whereas advertisers used to reach out to creators themselves, things have changed.
As YouTube claims:
“Up until now, creators who featured brands in their content could get individual video linking requests from advertisers via emails from the YouTube main app, and via YouTube Studio notifications, which they then have the ability to accept or decline. Accepting the request allows the advertiser to view the organic video performance in Google Ads, and confirms reuse rights for the advertiser. Now, we’re launching the ability for creators in YPP with more than 4,000 subscribers to send video linking requests for Shorts to advertisers via YouTube Studio.”
YouTube is also launching an updated “Data History” element that will provide an overview of the performance of your latest video in the first 24 hours.
This way, the creator will be able to analyze the content outreach fast and understand its success rate.
As you can see, the statistics look more visual and emphasize the main advantages of the released content. Frankly speaking, we think this update will be really useful.
Of course, we couldn’t help but mention the introduction of the new “most relevant” filter in the comments section. From now on, it will be more convenient for users to search for useful comments on the desired topic.
While YouTube delights us with updates, we’ll continue to follow the changes on social media. In the meantime, read our other articles and news under the Blog tab.
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