Pinterest for Bloggers: How To Promote Your Channel
It would seem that Pinterest has nothing to do with YouTube. The former platform is clearly associated with images and the latter with video… However, don’t jump to quick conclusions. Sometimes YouTubers use Pinterest as a powerful tool to promote videos, attract new subscribers, and drive traffic to their channels. And if you haven’t started using Pinterest to promote your videos yet, now we’re gonna tell you how to do it.
Why should YouTubers use Pinterest?
We can highlight a few advantages here.
Ongoing traffic: Pins on Pinterest can generate traffic for quite a long time, as they stay relevant and can stay featured for years to come
SEO Optimization: Pinterest isn’t just a social media site, it’s a search platform. Pins rank in search engines, which increases the visibility of your content.
Expanding your reach: Pinterest can be used not only for YouTube, but also to promote other platforms – Instagram, TikTok and so on.
Tips for promoting on Pinterest
Here’s what you need to utilize Pinterest in promoting your YouTube channel.
Creating eye-catching pins. Thumbnails of your videos on Pinterest should be colorful and eye-catching. Create unique images or use the thumbnails of your videos to make the pins stand out.
Video pins. Pinterest supports video pins, and it’s a great opportunity for you. Upload short video segments or teasers to grab users’ attention. Videos are better at holding attention and increasing engagement.
Optimization of titles and descriptions. The pins’ titles should be eye-catching and contain keywords. Add links to your videos, playlists or channel in your pin descriptions, and don’t forget SEO optimization.
Creating themed boards. For easier navigation of your content, create multiple boards that reflect the different topics of your channel. For example:
Tech tips
Travel vlogs
Guides and tutorials for aspiring YouTubers
Regular posts. Keep active on Pinterest by adding new pins on a regular basis. Regular posts help maintain your audience’s attention and attract new users.
How can Pinterest help promote your YouTube channel?
Pinterest can be used as an important channel to drive traffic to YouTube. Here are a few ways you can do it:
Interact with the audience. Reply to comments regularly, interact with other users who are interested in similar topics. This will help strengthen your personal brand and increase audience loyalty.
Analyze trends. Use Pinterest Trends to find topics that are popular among users. This will help you create relevant content.
Add more video pins. Video format on Pinterest gets more views and clicks than regular images, so focus on video pins to promote your videos.
Conclusion
Pinterest is a useful tool for video creators that can be used to increase traffic on YouTube. Create eye-catching pins, add video content, follow trends and don’t forget to post regularly. This will help you significantly expand your audience and attract new subscribers to your channel.
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