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Nov 13, 2024
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TheSoul Publishing+Mediacube: New Investment

TheSoul Publishing recently took a controlling stake in fintech business Mediacube. What changes are coming? How will this contribute to the creator economy? This article will tell you everything in detail.

With the new partnership, Mediacube joins the growing digital media and content creation services company TheSoul. TheSoul has been a major digital content producer since 2016, significantly expanding Mediacube‘s future services in the long term.

TheSoul has long been at the forefront of digital content innovation. Generally, the company generates tens of billions of social media views each month for its partner brands. By partnering with Mediacube, the official partner of Facebook and YouTube, the scale of success will become even more noticeable.

From 2022, TheSoul Publishing is making a contribution to improving the lives of creators. Together with Mediacube, creators will have an impressive array of tools and services to enhance their content, expand their global reach, drive business growth, and manage their finances.

From now on, TheSoul Publishing will use the full power and technology of Mediacube‘s fintech arm to conveniently generate revenue for both major creators and new aspiring influencers.

As TheSoul Publishing CEO Arthur Mamedov shared with us:

“Our vision for TheSoul is rooted in an ecosystem approach. We make sure we deeply understand the market, its dynamics, and all its moving parts. This allows us to craft a value proposition that supports creators at every stage of their journey. Our goal is for TheSoul to become a leading business platform for media, amplifying the voices of creators and top brands.”

In return, Mediacube ensures that this offer allows creators to retain full ownership of their long-term financial stability. That’s how Michael Bychenok, CEO of Mediacube, comments on this innovation:

Mediacube has simplified money management for creators worldwide and has built a very competitive offering of financial tools. Now, through this partnership with TheSoul Publishing, we know we’re taking our fintech solutions even further. Merged with TheSoul’s advanced technology, infrastructure, and distribution capabilities, our combined efforts have already started to unlock unseen opportunities for both our companies and for creators globally. This is the case where 1+1 will be 11.”

We are excited to announce this news and anticipate a rapid positive change in the dynamics of both companies. In the meantime, keep following the news in our Blog.

By Veronica Kovalenko
Veronica Kovalenko

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