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Sep 17, 2024
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What is Gen Z’s Most Popular Social Platform?

Not so long ago, Pew Research analyzed the activity of Generation Z on social media and shared the top of the most popular apps among people under 29 years old. We assure you: the results will surprise you. Just scroll down for more details.

You probably read the title and the answer immediately popped into your head: definitely TikTok or Snapchat. Well, you’re wrong! A recent Pew Research study shows that zoomers are much more passionate about other apps. Here’s a visual graph for your convenience: 

As you can see, YouTube takes the lead. Wow! Although we can actually see why. Many large content creators are actively publishing content on YouTube. Moreover, with the increasing popularity of streaming, more and more creators are moving to YouTube.

Next comes Instagram and Facebook, which surprised us a little less. Thanks to constant updates and the opportunity to develop your small business, Instagram has been attracting the attention of young people for years.

What really surprised us was TikTok’s position in the rankings. On the one hand, the site is very much aimed at young people with clip thinking. On the other hand, the threat of blocking TikTok in the United States has had quite an impact on users’ willingness to visit this social network.

We will be following the news from the world of social media. In the meantime, we recommend checking out our other news and articles in the Blog section.

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By Veronica Kovalenko
Veronica Kovalenko

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