YouTube Analytics: Which Video Format Is the Best?

What do creators need YouTube Analytics for?

Overall, YouTube Analytics shares a lot of useful data with content creators to help them better understand their audience and optimize their videos. They already include:

• Analyzing video performance (views, likes, audience engagement and “depth of view”)
• Demographics (country, age, gender of the target audience)
• Source of traffic (where the views come from: search queries, recommendations feed or external sites)
• Competitor analysis (possibility to use extensions to compare your performance with any competitors)
• Monetization (analysis of income from different types of content)

We will focus on the last point in detail 🙂

Video formats and best earnings 

In one of the latest videos , the channel “Creator Inside” showed how the new feature in YouTube Analytics will work: not only analyzing the revenue of each format of your video, but also ranking the most profitable format and the video as a whole. Here’s how this update looks:

Overall, it will now be easier for us to see the most profitable and most unprofitable video ideas in each category. In our opinion, based on this, you can fundamentally change the approach to video production on your channel.

How does this help YouTubers?

Frankly speaking, users’ opinions on the usefulness of this innovation differ. On the one hand, it has long been clear that Shorts collect more views, and videos longer than 15 minutes collect likes and help to fully disclose the creator’s idea. On the other hand, YouTube’s algorithms are constantly changing, which raises a lot of questions in YouTubers. In our opinion, over time the algorithms will adjust to the rapid changes in hosting and will provide the most accurate analytics.

Of course, we will keep you updated on our Blog. For now, please share your opinion about the update in the comments.

Good luck!

By Veronica Kovalenko

Veronica Kovalenko