YouTube+TV: New Fantastic Features

Back in 2023, ratings provider Nielsen reported that YouTube had become the top streaming platform among its other competitors. Moreover, YouTube itself shared that content views through CTV reached billions that year. Can you imagine that?

Due to this trend, YouTube has taken many important steps to improve the user experience for TV enthusiasts. Overall, in its new review, YouTube revealed the secret of new features that will win over the hearts of all the fans of TV content. Among them are: 

1. Multi-view Mode

This feature was added because more and more sporting events are being streamed on YouTube. And to make sure you don’t miss any important game moments, YouTube offered the “Multi-view Mode” feature. Now every user will be able to watch several sports streams at the same time. In our opinion, this is very useful.

2. “Watch With”

Another feature for sports fans. Streamers can now seamlessly comment on sports streams right on their live streams. That is, without any third-party programs, which is, by the way, super convenient.

3. “Parent Code”

YouTube is always looking out for your family’s comfort. To keep your child away from unsafe content, you can now put a special code that blocks unwanted categories of videos from your child.

4. Subscribe Button in Every Video

Previously, to subscribe to a creator from CTV you had to go through a lot of steps: open the video, go to the channel and find the subscribe button. Now it’ll get much easier! From now on, there will be a visible “Subscribe” button in the interface of every video. Overall, YouTube predicts that this will increase the number of subscriptions by 40%.

Speaking of which, YouTube has shared some fun facts in their article that will definitely convince you to watch YouTube on CTV:

• In 2024, viewers have watched over 400 million hours of podcasts EVERY MONTH. Let’s agree: listening to a podcast while working or exercising is very convenient, especially on a big TV screen.
• The number of videos published in 4K increased by 40%. This is actually explained by the fact that more and more people are watching content on TV, which encourages creators to improve the quality of content. 
• Bonus fact for creators: the number of YouTubers earning an impressive income from views via TV has increased by 30%. A simple fact just to motivate you to adapt your content for the big screens.

While many people still don’t understand the charm of watching YouTube on TV, it’s pretty obvious to us. More and more events are being broadcast on YouTube. Also, more and more of our favorite celebrities are posting content on YouTube. This motivates both the older generation and the younger generation to use YouTube, particularly on CTV.

We will keep following the evolution of the social media world. Meanwhile, we recommend reading our other articles and news in the Blog section.

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By Veronica Kovalenko

Veronica Kovalenko